Rogers has shaken up Canada’s budget wireless market with a $25 senior plan and multi-line promotions that undercut its own flanker brands — a move that puts pressure on Bell and TELUS to respond.

Network: Canada’s largest 5G network, covering 97% of Canadians ·
Cheapest monthly plan (BYOD): $30/month (WhistleOut, 2026) ·
Senior-discount plan (Connected for Success): $25/month with 50GB 5G data ·
Add-a-line promotion (per line): $39–$49/month, 50GB 5G data ·
Headquarters: Toronto, Ontario, Canada ·
Parent company: Rogers Communications Inc.

Quick snapshot

1Confirmed facts
2What’s unclear
  • Exact eligibility criteria for the $25 senior plan may vary by province
  • Whether the $39 add-a-line promotion is available to all existing customers or only new activations
  • Long-term availability of the $30 BYOD plan subject to change
3Timeline signal
  • 2024: Rogers introduces Connected for Success 5G Wireless Program for low-income seniors
  • 2025: Rogers rolls out $39 and $49 add-a-line plans with 50GB 5G data
  • 2026: Cheapest BYOD plan now $30/month via third-party aggregators
4What’s next
  • Expect Bell and TELUS to announce matching senior discounts within 6–12 months
  • Flanker brands (Fido, Virgin, Koodo) may lower BYOD entry prices further
  • Rogers likely to extend multi-line promos as competitive pressure rises

Eight key specs that define Rogers’ position in Canada’s wireless market, from network reach to flanker brand strategy.

Attribute Value
Parent company Rogers Communications
Founded 1983 (as Cantel)
Headquarters Toronto, Ontario, Canada
Network type 5G (majority) / LTE
Coverage reach 97% of Canadians
Primary competitors Bell Mobility, TELUS Mobility
Flanker brands Fido, Chatr
Number of retail locations Over 2,000

The pattern across these numbers: Rogers owns the network, the legacy, and the retail footprint, but the real battleground is on price.

What is the $39 Rogers plan?

$39 add-a-line plan details

The $39 plan is an add-a-line promotion that requires an existing Rogers account. Customers who add a second or third line to their account can lock in 50 GB of 5G data per line at that price. The third line costs $49/month under the same promotion (Rogers Official Plans Page).

What you get with the $39 plan

  • 50GB 5G data per line
  • Unlimited Canada-wide talk and text
  • International texting included
  • Discount limited to 2 additional lines per account
Bottom line: Rogers uses the $39 add-a-line offer to lock families into its ecosystem — existing customers get a premium 50GB 5G tier at a rate that undercuts most standalone plans.

What is the new $25 plan at Rogers for seniors?

Rogers Connected for Success 5G Wireless Program

The $25 plan is part of the Connected for Success 5G Wireless Program targeted at low-income seniors. It provides 50GB of 5G data at a reduced rate for qualifying individuals (Rogers Official Seniors Page). The program is available to Canadians aged 65 and older who meet specific eligibility criteria.

Eligibility requirements for the $25 senior plan

Qualifying usually requires documentation of participation in government assistance programs (such as GIS, OAS, or provincial senior benefits). Applicants must apply directly through Rogers online or in-store. The discount is not automatic — seniors must demonstrate eligibility (Rogers Official Seniors Page).

Bottom line: For qualifying seniors, the $25 Connected for Success plan slashes the cost of 5G access by more than half compared to Rogers’ standard BYOD pricing — a direct challenge to Bell and TELUS to match.

Does Rogers offer plans for seniors?

Senior cell phone plans from Rogers

Yes, Rogers offers plans specifically for adults aged 65 and older. The primary senior-focused offering is the Connected for Success program at $25/month with 50GB of 5G data. The program also includes perks such as unlimited Canada-wide talk/text, international texting, and Spam Call Detect (Rogers Official Seniors Page).

Discounts and perks for adults 65+

Beyond the Connected for Success plan, seniors can access additional discounts on select plans. Rogers also offers a $30/month add-a-line option for secondary lines. Eligible seniors may also receive 3% cashback when paying with a Rogers Red card (Rogers Official Seniors Page).

What this means: The $25 plan is a targeted low-income offer, not a general senior discount. Most seniors without qualifying criteria will pay standard pricing or need to explore flanker brands.

What phone carrier is Rogers?

Rogers Wireless history

Rogers Wireless is a Canadian telecommunications carrier owned by Rogers Communications Inc. It was founded in 1983 under the name Cantel, launching Canada’s first cellular network. Rogers later acquired Microcell (Fido) in 2004 (Wikipedia (Rogers Wireless)).

Rogers network coverage in Canada

Rogers operates Canada’s largest 5G network, covering 97% of Canadians. It is one of the three major national carriers alongside Bell Mobility and TELUS Mobility (Rogers Official Seniors Page). It also owns flanker brands Fido and Chatr.

Bottom line: Rogers is the largest Canadian carrier by subscriber count, but its dominance rests on aggressive pricing — the $25 and $39 plans are a bid to hold off competition from Bell, TELUS, and their flanker brands.

What is the cheapest but good phone plan?

Rogers cheapest plan vs. competitors

Rogers’ cheapest BYOD plan starts at $30/month (WhistleOut, 2026). In comparison, Bell and TELUS both have BYOD plans starting around $35–$40 (PlanHub.ca). Flanker brands — Fido, Virgin, Koodo — often offer lower starting prices.

Best cheap plans from Bell and TELUS

Bell’s cheapest BYOD plan is $35/month for 10GB of 4G data, while TELUS offers a similar plan at $35/month. Neither carrier has a senior-specific plan as aggressive as Rogers’ $25 offer (PlanHub.ca).

Carrier Cheapest BYOD Senior Plan Add-a-line (per line)
Rogers $30/month $25/month (Connected for Success) $39–$49/month (50GB 5G)
Bell $35/month No dedicated senior plan $45–$55/month (varies)
TELUS $35/month No dedicated senior plan $45–$55/month (varies)

The implication: Rogers’ $25 and $39 plans undercut competitors at the low end, but Bell and TELUS may respond with matching offers within 6–12 months.

Do seniors get a discount with Rogers?

Senior discount details

Yes, through the Connected for Success program and occasional promotions. The discount provides a $25/month plan with 50GB of 5G data for qualifying low-income seniors. Discounts may also apply on select family or shared plans (Rogers Official Seniors Page).

How to apply for a senior discount

  1. Check eligibility — you must be 65+ and participate in a government assistance program (GIS, OAS, or provincial benefits).
  2. Visit the Rogers Connected for Success page or a retail location.
  3. Provide documentation to prove eligibility (e.g., benefit confirmation letter).
  4. Select the $25/month plan with 50GB of 5G data.
  5. Complete the activation online or in-store.
What this means: The discount is not automatic. Seniors without qualifying documentation cannot access the $25 rate — they would pay standard pricing instead.

What is the cheapest cell plan for seniors?

Cheapest senior plan from Rogers

Rogers’ $25 Connected for Success plan is among the cheapest senior-specific plans in Canada. It provides 50GB of 5G data, unlimited Canada-wide talk/text, and international texting (Rogers Official Seniors Page).

Comparison with Bell and TELUS senior plans

Bell and TELUS also offer senior-discount plans, typically priced at $30–$35/month with 10–20GB of data. Neither carrier has a dedicated senior plan as low as Rogers’ $25 offer (PlanHub.ca). Third-party carriers may offer similar or cheaper plans without 5G.

Bottom line: Rogers leads the senior market with a $25 5G plan that undercuts Bell and TELUS by $5–$10 per month — a gap that will likely shrink as competitors respond.

Related reading: Walmart Canada Promo Code: Verified Codes for May 2026

Additional sources

theseniorlist.com, seniorliving.org, nerdwallet.com, tomsguide.com

For those looking to save on a new device alongside their plan, the Rogers Black Friday deals offer significant discounts on flagship smartphones.

Frequently Asked Questions

What is the Rogers Connected for Success program?

The Connected for Success 5G Wireless Program is a Rogers initiative offering a $25/month plan with 50GB of 5G data to low-income seniors aged 65+ who qualify through government assistance programs (Rogers Official Seniors Page).

How do I apply for the Rogers $25 senior plan?

Visit the Rogers Connected for Success page or a retail location, provide documentation showing eligibility (GIS, OAS, or provincial benefits), and select the $25 plan during activation (Rogers Official Seniors Page).

Can I get a Rogers senior discount if I am not a low-income senior?

No. The $25 Connected for Success plan is specifically for low-income seniors who meet qualifying criteria. Seniors without government assistance benefits pay standard pricing (Rogers Official Seniors Page).

What is the difference between Rogers and Fido plans?

Fido is a flanker brand owned by Rogers, typically offering lower prices with smaller data allowances. Fido’s cheapest BYOD plan starts at $25/month for 10GB (4G), while Rogers’ cheapest BYOD plan is $30/month for 80GB (5G) (PlanHub.ca).

Can I combine a senior discount with an add-a-line promotion?

Possibly, but terms vary. The senior plan is a standalone offer, while add-a-line promotions typically apply to existing accounts. Check with Rogers customer service for your specific account status (Rogers Official Plans Page).