This page explains how Toronto Post funds its journalism and what advertising and affiliate links mean for you as a reader. We believe transparency about commercial relationships is essential to trust, so you can assess the independence of our reporting. Here you’ll find a clear breakdown of our funding sources, how we label sponsored material, and how to reach us with questions.
What does this disclosure mean for you as a reader?
This disclosure tells you exactly how Toronto Post makes money from advertising, affiliate links, and partnerships. Knowing these details lets you evaluate whether any commercial interest might influence the editorial content you see. Our commitment is that no advertiser, sponsor, or affiliate partner ever determines what we report or how we report it. Editorial independence is the foundation of our work, and this page is your tool to hold us accountable.
When you see an advertisement or click an affiliate link on our site, you can be confident that the underlying journalism was produced according to the same standards as any other story. We do not allow commercial considerations to shape the selection of topics, the framing of articles, or the conclusions we reach. Catherine Roy, our Editor-in-Chief, and the entire editorial team—including Marc Tremblay, Hannah Walsh, Kevin Sullivan, Jessica Morin, and Andrew Leblanc—operate independently of the business side of Northern Beacon Media Inc.
How does Toronto Post make money?
Toronto Post is funded through display advertising, affiliate links, commercial partnerships, sponsored content, newsletter sponsorships, and content licensing. These revenue streams support our newsroom, fact-checking, and editorial operations. The publication is owned and operated by Northern Beacon Media Inc., an Ontario corporation, and our full ownership and funding details are available on our ownership & funding page.
We accept advertisements that meet our editorial guidelines, but no advertiser receives any influence over our news coverage. Sponsored content is always clearly labelled, and affiliate links are disclosed at the point of use. Commercial relationships are managed separately from the editorial team, and decisions about what to publish are made solely by Catherine Roy and her editors. We also generate revenue through newsletter sponsorships and licensing our articles to other outlets, always under terms that preserve our editorial independence.
What are affiliate links and how do they work?
An affiliate link is a special URL that allows Toronto Post to earn a small commission if you click through and make a purchase on a partner site. You pay the same price as you would without the affiliate link; the commission comes from the retailer, not from you. We only use affiliate links in contexts that are relevant to the content, and we always disclose them clearly, usually with a note such as “This article contains affiliate links” or a similar statement near the link.
Our use of affiliate links is governed by the same editorial standards that apply to every other part of the site. Kevin Sullivan, our Community & Events Correspondent, may include an affiliate link when writing about a local bookstore, but the decision to write that story was driven by newsworthiness, not by the potential for commission. Andrew Leblanc, our Standards & Fact-Checking Lead, ensures that any commercial arrangement is transparent and that readers are never misled.
How this works in practice
Consider a recent article by Kevin Sullivan about independent bookstores in Toronto’s Parkdale neighbourhood. The article included a link to a title recommended by a shop owner; that link was an affiliate link to a Canadian online bookseller. The story was commissioned by Managing Editor Marc Tremblay and reviewed by Municipal Affairs Editor Hannah Walsh. Kevin drafted it, Andrew Leblanc fact-checked the details, and Catherine Roy approved publication—all before any commercial considerations were involved. When you click the affiliate link and buy the book, Toronto Post receives a tiny commission that helps cover the cost of producing that article and others like it. You pay the same price, and the editorial content was entirely independent.
Who owns and operates Toronto Post?
Toronto Post is owned and operated by Northern Beacon Media Inc., an Ontario corporation registered under Ontario Business Registry company number 1003194827. Our registered office is Unit 12, 95 King Street East, Toronto, ON M5C 1G4, Canada. The company is responsible for the financial and operational aspects of the publication, but editorial decisions rest solely with the Editor-in-Chief, Catherine Roy, and her team. You can learn more about our ownership structure and funding sources on our ownership & funding page.
How can I tell if content is sponsored or contains affiliate links?
Sponsored content on Toronto Post is always clearly labelled with a notice such as “Sponsored” or “Paid Content” at the top of the article. Affiliate links are disclosed in the text, typically with a sentence like “This article includes affiliate links; we may earn a commission if you make a purchase.” Our sponsored content policy provides full details on how we distinguish commercial material from independent journalism. If you ever see something ambiguous, please contact us so we can clarify.
Who should I contact with questions about advertising or partnerships?
For advertising inquiries, email advertising@torontopost.org. For partnership, sponsorship, or content-licensing questions, reach partnerships@torontopost.org. General questions about this disclosure or any commercial relationship can be sent to info@torontopost.org. Our editorial team, including Catherine Roy and Marc Tremblay, can be reached through the contact details on our Contact page. We aim to respond to all queries within two business days.
In short
Toronto Post is funded through advertising, affiliate commissions, and partnerships, but these sources never determine what we cover or how we cover it. We are transparent about every commercial relationship so you can trust that our journalism remains independent and trustworthy.